From Chaos to Innovation

Bosch Car Multimedia Portugal, S.A.
Prize Winner in Leading with Vision, Inspiration & Integrity in 2015

“The EFQM feedback is always very valuable for us, because it is strategically and future oriented. After our first participation in the EFQM Excellence Award in 2011, we developed a new vision for our company, based on innovation and on a strategic partnership with the University of Minho. This activity supported strongly the change of our product portfolio and the successful launch of new business with new customers.”

Bosch Car Multimedia Portugal, S.A. – 2015


Bosch Car Multimedia Portugal, S.A. is a production plant and Research & Development Centre of complex electronic systems. Currently, the plant produces a wide portfolio that spans across navigation systems, instrumentation systems and high-end car radios for the automotive industry, steering angle ​sensors for ESP-system, electronic controllers for heating equipment, and controllers for household appliances. Over the years, the know-how of more than 2000 associates turned the company into a reference in the electronics market.

The initial Journey with EFQM…

Bosch Rexroth S.p.A. started using the EFQM Model at the beginning of 2014. Before starting the EFQM journey, Bosch Rexroth S.p.A. underwent a consistent restructuring process in order to react to the economic crisis. In addition, the company was also lacking a structured strategy and the internal environment was rather competitive both among leaders and associates. This prompted the decision to use EFQM as the DCIT overall orientation and improvement model and to begin the formal EFQM journey.

As for all important changes in an organisation, change is required to be supported from the management, so the CEO and CFO strongly committed to the project and their first steps were to briefly present and use the Model with the top management. The first practical result was given by the documented strategy development process which was formalized between the top managers.

Then it started “small” by trying to develop the first “management document”. This first version was developed by a small team and it had the objective to collect “approaches” and “results” to present to CEO, CFO and top management.

Discover the Success Story of Bosch…